Director of PR


Job Introduction

Selfridges today is more than just the sum of its products - it's a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences. Our people are central to us achieving this.

Know The Role

We’re looking for an individual with experience at Director Level with a particular focus on Communications, it will be your role to create, implement and measure the success of a comprehensive communication and public relations programme enhancing our company’s reputational image and position within the marketplace. Driving meaningful relationships with targeted, high-level external audiences, including the media, public and key influencers who are integral components which underpin the key to our success.  As our guardian of the Selfridges brand you will lead, develop and execute creative PR campaigns in line with our Selfridges strategy, keeping all business areas connected and aligned to our sustainability goals.

Our Director will lead the development of digital communications and conversation, including the curation of content and audience engagement across all Selfridges social media channels. Leveraging social media and new relevant platforms, ensuring amplifications of press activity, brand collaborations, and customer experiences both within store and digitally. As an expert in crisis management across both press relations and social media you will work with the Communication Director to recognise internal and external communication opportunities and solutions, and define and execute appropriate strategies to support them.

Know What We're Looking For

  •  In-depth experience in luxury fashion / retail / FMCG / cosmetics / beauty with brand and influencer relationships to drive unique and high impact communication activities
  • Creative flair and imagination – leading a collaborative communications team and influencing multiple stakeholders from Buying to Property to maintain Selfridges’ identity as the best department store in the world.
  • Communications leader with a wealth of experience gained in a fashion/lifestyle retail environment.
  • Pro-active and a thought leader – creative thinking, collaboration and idea generation are key in this role.
  • A very strong background in PR, social media and the creation of brand communications campaigns
  • Proven relationships with high level global media, influencers and brand partners
  • Excellent influencing skills with an ability to gain buy in from multiple stakeholders
  • High integrity and personal standards with the drive and determination to succeed – the ability to create the right environment through enthusiasm and respect.
  • Strong project management skills with the ability to deliver on time and within budget, handling multiple projects at any given time.
  • Strong communication and interpersonal skills; a confident communicator at all levels both written and verbal with accomplished presentation skills.
  • Financially astute with the ability to be able to think and plan strategically, but still deliver to demanding time scales.

About The Company

We are a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other.

We have challenged the rules of retail from day one, whilst demonstrating our unwavering commitment to sustainability.  In 2016, we were the first to be awarded with recognition for the ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. We are also recognised as the Best Department Store in the World (2010, 2012, 2014 & 2018) underlining our place at the forefront of retail. In 2018 we were recognised as a LinkedIn Top Company to work for.

Our vision is to be the destination for the most extraordinary customer experience, and our people are central to us achieving this.  As an employer we are committed to making Selfridges an exciting, inspiring and fun place to work.