Front End Development Engineer


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Competitive plus benefits
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London - 101 Wigmore Street

A bit about the role

As a Front End Developer you will be joining a team of talented engineers that have a strong focus on the customer experience. Working in an Agile environment that will enable the project to provide extraordinary experiences for our customers. You’ll be reporting into the Development Manager as well as working closely internally with the wider Digital team including Trading & Operations, the Buying and Merchandising team and IT team.

As Front End Developer you will

Participate in the development, design, testing and deployment of solutions built on the Adobe Experience Manager platform.

Resolve user-identified functional and technical issues on AEM platform.

Build and manage day-to-day client relationships and requests, supporting a wide range of basic web development and content management activities.

Partner with content and design teams to build or enhance templates, components and functionalities to support marketing campaigns.

Support internal users as a subject matter expert, recommending enhancements, best practices and new processes to optimize use and adoption of the platform

Work closely with Product Owner, Agile Lead and team members to collaborate and influence new development

Ensure performance and quality of all deliveries across different platforms

Developing front end applications in a modular and extensible way

Create separated libraries (JS & CSS) based around a CMS

Work with Backend team to integrate template and authorable components according to designs within AEM.

A bit about you

Strong experience and understanding of Agile ways of working within a Development context

Advance experience working with Vanilla JavaScript (ES5/ES6)

Advance experience writing semantic and accessible HTML

Experience using JavaScript frameworks such as Vue, React and/or Angular

Advance experience writing responsive CSS; have excellent understanding of CSS pre-processors such as SASS and LESS.

Experience with version control especially Git within a large development team.

Experienced with a background in Digital and eCommerce with proven experience developing front end applications in a modular and extensible way​

Knowledge of current trends and best practices for performance optimisations, accessibility and usability.

Keen to learn and to challenge for smarter ways of doing things. You will have an interest in innovative ideas and technologies to help you achieve team goals​

Focused and self-motivated . Have the ability to work effectively to drive projects to completion and sustain productivity​

Customer focused. You will have the maturity and initiative to do what it takes to achieve results with the end customer always at the forefront​

Experience using a task runner or build tooling such as Grunt/Gulp or Webpack

Experience building Developer testing frameworks such as Jest and Cypress



Working in a Shift-Left/Dev-Ops led environment, where Quality is a team responsibility

Working knowledge of AEM v6.X, proven experience on using Adobe Experience Manager (AEM) CMS and Product Catalogues​

Good understanding of web analytics and working with technologies such as Tealium and/or Google Analytics

Good understanding of SEO principles

Experience with CSS methodologies (BEM, SMACSS)

This guide represents a summary of the role, however all team members are expected to be flexible in the work they undertake, which may change from time to time, according to the needs of the business.

A bit about us

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

  • Generous bonus and/or commission scheme 
  • Discounted gym memberships Pension contributions  
  • Annual travel pass and cycle to work schemes 
  • A volunteer day for all team members 
  • Access to a wide range of training programmes to help your career development