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Senior PR & Experience Manager – Lifestyle, Food & Restaurants
Job Reference selfridges/TP/72008/843
This job has been closed.
Number of Positions:
1
Contract Type:
Permanent
Salary:
Competitive + Benefits
Working Hours:
37.5
Location:
London
Closing Date:
22/04/2019
Job Category:
Communications
Region / Division:
London - Wigmore Street
A bit about the role
AREAS OF RESPONSIBILITY
The purpose of this role is to drive PR coverage and create greater brand awareness for Selfridges as a whole. We are judged on the quantity of fashion press coverage, calendar activities, in store events, designer pop ups and initiatives as a barometer for other categories too. Therefore, we need more volume and larger features to reflect the breadth of brands on offer in all our stores.
A bit about you
KEY COMPETENCIES
- Strong experience in Food/Restaurant PR; and confident with strategic PR planning and idea generation
- Strong relationships with a broad selection of media contacts both at editor and journalist levels
- Proven ability to generate high quality coverage (gold coverage) with a 360 approach to be in sync with social media
- Strong Social media skills and creative ideas for creating content
- Fully conversant with all social media platforms and how to maximise PR opportunities (through social media influencer relationships.
- Work with non-Selfridges food and drink brands to maximise the brands awareness in store through creative concepts and opportunities
- Finger on the pulse for global and UK food & lifestyle trends
- Strong creative writing skills
- Strong presentation skills
- Must be an excellent communicator; within the Press Office and cross-functionally with other departments; and at all levels - including top level management
- Understanding of working across teams to deliver business objectives
- Interest in sustainability within food & restaurant & lifestyle spaces
- Team management experience
- Experienced in PR events planning
- Excellent computer skills (Powerpoint, Excel and ideally inDesign)
- Fully connected with the news agenda.
- Professional, efficient, passionate about food, restaurants and lifestyle