CRM Assistant

Job Introduction

Selfridges is a social centre where everyone is welcome. We surprise, amaze and amuse our customers everyday by doing the unexpected, celebrating those special moments and inspiring one another. We are the destination for the most extraordinary customer experience unrivalled with products and services ranging from high street to high end.

The role will coordinate & optimise the email and app marketing programme for Selfridges’ male customers

A bit about the role

Based in our Wigmore Street offices you’ll provide a unique and tailored service in CRM to customers internally and externally, going beyond the ordinary to create moments that cannot be experienced elsewhere. Our customers expect extraordinary service delivered by people with a genuine passion for what they do and to share their unparalleled level of knowledge whilst taking enormous pride in maintaining our exceptionally high standards.

Working in within the wider Customer Marketing & Insights team you’ll share your knowledge through unique Selfridges stories.

Key Responsibilities for this role include:

• End-to-end execution of email and app marketing channels for Selfridges’ male customers:
  • Coordinate and update email/ app content calendar
  • Attend weekly briefing meetings with Trade, Editorial & Marketing
  • Liaise with CRM Analysts to define customer segments for campaigns
  • Ensure campaigns are signed off by applicable stakeholders
  • Schedule, test and deploy campaigns
• Implement email & app testing strategies and report on key findings
• Provide weekly and monthly reports on campaign performance
• Monitor and report on competitor activity
• Build relationships with multiple teams to ensure email & app programme is optimised and efficient

A bit about you

Your passion and confidence will set you apart. Bringing your personality to the service experience you will always look to genuinely connect with your customers while thinking creatively to bring your ideas to life.

Desired Skills for this role include:

• 1 years’ experience working within digital marketing
• Retail experience desired but not essential
• Great attention to detail with an analytical flare
• Ability to work in a fast-paced environment and to tight deadlines
• Solution focussed
• Strong communication skills with the ability to manage multiple expectations
• Good knowledge of Excel and web analytics
• HTML experience a bonus

KNOW WHAT’S IN IT FOR YOU

Extraordinary experiences are not only for customers, but team members too. We offer all team members the chance to be a part of something unique where they can enjoy careers that provide inspiring experiences, exciting challenges and great benefits.

They also know that Selfridges is committed to developing its talent, which allows for a wide scope of amazing opportunities as the business continues to grow. Whether you are a Values Ambassador, Green Warrior, a member of the Work it Lab or you get your fix for fashion by taking part in our internal shows, there are many ways to show and develop your talent.

Living our Values is essential to the way we work day to day, encouraging greater social responsibility amongst our team members. From our Project Ocean campaign to Bright Young Things, we are focused on a long term approach to sustainability by buying better and inspiring change.

This role’s key benefits includes 30 days holiday including bank holidays, potential for performance related bonus, subsidised gym membership offer, season ticket loan, cycle to work scheme, pension contribution and not to mention a generous staff discount!

A bit about us

We are a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other.

We have challenged the rules of retail from day one, whilst demonstrating our unwavering commitment to sustainability.  In 2016, we were the first to be awarded with recognition for the ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. We are also recognised as the Best Department Store in the World (2010, 2012, 2014 & 2018) underlining our place at the forefront of retail. In 2018 we were recognised as a LinkedIn Top Company to work for.

Our vision is to be the destination for the most extraordinary customer experience, and our people are central to us achieving this.  As an employer we are committed to making Selfridges an exciting, inspiring and fun place to work