CRM Co-ordinator

A bit about the role

As CRM Co-ordinator, you will be responsible for coordinating & optimising the email and app marketing programme for Selfridges. Working closely with our Digital Trading, Marketing, Analytics, Editorial and Development teams, you will be responsible for delivering best in class email and app campaigns. You have great attention to detail, are proactive, have the customer at the forefront, have a good understanding of digital and can analyse key metrics across marketing.

As a CRM Co-ordinator, your key responsibilities will be:

• End-to-end execution of email and app marketing channels:
  • Coordinate and update email and app content calendar
  • Attend weekly briefing meetings with Trade, Editorial & Marketing
  • Liaise with CRM Analysts to define customer segments for campaigns
  • Create Email and App briefs liaising with trade on product selection, editorial on copy and the design team on look and feel
  • Ensure campaigns are signed off by applicable stakeholders
  • Schedule, test and deploy campaigns
• Implement email & app testing strategies, adjusting strategy based on results
• Deliver weekly and monthly reports on campaign performance
• Understand and create mobile optimised campaigns with customer journeys at front of mind
• Monitor and report on email and app competitor activity
• Stay in the know on industry insight and trends to fully optimise emails and app messages

Build relationships with multiple teams to ensure email & app campaigns are optimised and efficient

A bit about you

• 1 years’ experience working within digital marketing, with a good understanding of email and app marketing
• Individual must be flexible, highly organised and able to manage their time effectively whilst prioritising and completing deadlines.
• Great attention to detail, proof-reading and ability to manage multiple tasks to a high level of quality.
• Strong communication skills and ability to present complex data and reporting clearly to stakeholders across the business
• Good knowledge of Excel, Powerpoint and basic understanding of web analytics tools e.g. Google Analytics

A bit about us

Our Creative Spirit 

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome. 

Our Awards Cabinet 

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.  

Our Future 

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences. 

Everyone is welcome

We are committed to a diverse and inclusive working culture, and we see this as key to our success and our working culture. Here at Selfridges, everyone is welcome - irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all. We are diverse, we are inclusive, we are Selfridges.

The Fun Stuff  

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year. 

Other benefits and rewards include:

• Generous bonus and/or commission scheme 
• Discounted gym memberships 
• Pension contributions  
• Annual travel pass and cycle to work schemes 
• A volunteer day for all team members 
• Access to a wide range of training programmes to help your career development