Senior Marketing Manager - International

Job Introduction

Are you looking for a new Marketing role that gives you the chance to use your creativity in a fast pace environment? Looking for a company that wants to help further your career in Marketing as well as provide you with an exciting, inspiring and fun place to work?

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for!

A bit about the role

This role will manage the development and implementation of Selfridges’ customer marketing activity targeting international customers, to deliver against the business’s objectives to grow international awareness and sales. As part of this you will:

• Support the Marketing Lead – International, Brand Lifestyle & Beauty by leading in the development of the Selfridges international marketing strategy, ensuring key stakeholders across Customer Marketing & Insight, Stores, Digital and International teams understand the marketing strategy
• Manage the planning and execution of key international marketing campaigns targeting new customer acquisition during key calendar or travel periods – such as Golden Week, QiXi, Eid, Chinese New Year, 5/20 - partnering closely with the relevant Customer Marketing, CRM, Communications, PR, Social, Retail, Digital and Creative teams to plan, integrate and align delivery of marketing activity – both in international markets and targeting in-bound tourists in the UK.
• Manage International 3^rd party partner relationships.
• Oversee China Marketing & Content Manager, guiding the strategy and their management of our China social marketing channel strategy and communications plan, working with an external agency to deliver this
• Partner with the CRM and Insight teams to develop better customer insight and customer KPI measurement/tracking activity for international customer segments.  Tailors this to international channels and uses insights to inform strategy and execution.
• Manage budgeting, periodic reforecasting and refinement of budgets in line with Financial Calendar for international activity.
• Oversee regular weekly and monthly marketing calendar reporting and performance measurement for the Trading Meeting (weekly) and Business Review meeting (monthly).
• Monitor the marketplace, competitor marketing activity and keeps the wider business informed of key competitor marketing strategy innovations, industry initiatives and key developments aimed at the international customer.

You’ll be reporting into the Marketing Lead as well as working closely internally with the Customer Marketing and Insights team.

A bit about you

• Strong strategic marketing and communications planning skills, ideally gained from a large multi-channel retail business in the premium/luxury sector with a significant international customer base.
• Knowledge of marketing and media landscape for premium customer segments in Greater China, Middle East and USA highly advantageous.
• Previous experience working with China communications channels essential.
• Experience of working across broad cross-functional stakeholder groups to turn strategy into actionable marketing plans.
• Strong execution and delivery orientation - able to plan, manage and adapt multiple projects at the same time.
• Good knowledge of the full marketing mix – able to plan and execute campaigns across both traditional and digital media, using an integrated combination of paid search, affiliate and influencer channels, digital display media, relevant local social media, events and animations etc.
• Expertise in measuring delivery of marketing plans against customer KPIs.
• Experience of dealing with multiple stakeholders across a multi-channel business
• Highly organised with an ability to multi-task, prioritise and work to tight deadlines
• Excellent numeracy and analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company.
• A self-starter
• Experience of managing direct reports desirable.

This job is a brilliant opportunity to join a close-knit team who are incredibly passionate about taking International Marketing to the next level. If you’re looking to come into a new role and make a real impact, then this will be perfect for you. It doesn’t just stop at Marketing either - we have lots of opportunities to get involved and collaborate on projects and in communities internally, so no two days will ever be the same. As Harry Gordon Selfridge once said, ‘There’s no fun like work

A bit about us

We are a shop run on imagination: a place where the world’s most covetable brands combine with the most extraordinary spectacles, events and ideas for an experience like no other.

We have challenged the rules of retail from day one, whilst demonstrating our unwavering commitment to sustainability.  In 2016, we were the first to be awarded with recognition for the ‘World’s Best Sustainability Campaign by a Department Store’ at the IGDS Global Department Store Summit, in-line with its focus on buying better and inspiring change. We are also recognised as the Best Department Store in the World (2010, 2012, 2014 & 2018) underlining our place at the forefront of retail. In 2018 we were recognised as a LinkedIn Top Company to work for.

Our vision is to be the destination for the most extraordinary customer experience, and our people are central to us achieving this.  As an employer we are committed to making Selfridges an exciting, inspiring and fun place to work