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Junior CRM Analyst FTC 6 Months

Job Reference selfridges/TP/72008/1481

This job has been closed.

Number of Positions:
1
Contract Type:
Temp
Salary:
Competitive + Benefits
Working Hours:
37.5
Location:
London
Closing Date:
31/01/2020
Job Category:
Marketing
Region / Division:
London - Wigmore Street

Job Introduction

Are you looking for a new CRM Analyst role that gives you the chance to recommend campaign targeting and objectives through analysis of customer behaviour? Are you looking for a fixed term contract that will provide you with valuable experience and professional growth? Looking for a company that wants to help further your career in CRM as well as provide you with an exciting, inspiring and fun place to work?

If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for!

A bit about the role

As our new CRM Analyst, you’ll be responsible for analysing customer behavioural data and trends to decipher which customers, receive which message, on which channel.  As part of this, you will:

·       Using SQL to refine customer segmentation, uncover customer behaviour and divide the customer base all in the name of personalisation (via Data Extensions and Automation Studio in Salesforce Marketing Cloud)

·       The creation, maintenance and automation of Email journeys via Salesforce Marketing Cloud Journey Builder, utilising Customer data from both Salesforce Marketing Cloud and Google Analytics 360.

·       Importing/mapping/exporting data from Salesforce Marketing Cloud.

·       Creating additional data points for dynamic content for email communications

·       Work with the CRM team to build data-driven targeting strategies for our customer communications

·       Understands CRM KPIs and measures to identify commercial potential by customer, and next best action modelling to optimise life-time-value. E.g. repeat purchase, reactivation, up-sell, cross-sell

·       Use insights to define and develop a comprehensive CRM programme for customers.

·       Support the Senior CRM Analytics Manager with ad hoc requests

 

You’ll be reporting into the Senior Analytics Manager as well as working closely internally with the Customer Marketing and Insights team.

A bit about you

  • Salesforce Marketing Cloud experience including: Automation Studio, Email Studio, Journey builder
  • A background in CRM or customer marketing analytics
  • SQL literate
  • Strong Excel skills (experience with e.g. pivot tables, aggregation of data)
  • Experience using web analytics software, preferably GA360
  • Experience in the retail sector is desired but not essential.
  • Experience with A/B Testing methodologies is desired but not essential
  • Highly numerate, strong analytical capabilities and evidence of being able to transform data into actionable insights
  • Inquisitive, analytical with a continuous approach to optimisation
  • Impeccable attention to detail
  • Excellent stakeholder management skills, and the ability to juggle multiple objectives
  • KPI driven and solution-focused
  • Ability to communicate information clearly & concisely
  • Ability to create relationships with stakeholders across the business

 

 

A bit about us

A BIT ABOUT US 

Our creative spirit

We are more than a shop. We are a social space where culture and commerce collide to release an energy that we call the Selfridges spirit. We are here to make our world brighter, and everyone is welcome.

Our awards cabinet

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign.

Our future

Since 1909 we have been at the forefront of retail and today our stores in London, Manchester and Birmingham – alongside selfridges.com and the Selfridges App – continue to redefine the way we shop and socialise. As a Selfridges team member, you will learn what it takes to consistently drive innovation, success and amazing customer experiences.

THE FUN STUFF 

There are lots of reasons to be excited about joining Team Selfridges – from our fantastic team member communities to volunteer days and behind-the-scenes Selfridges experiences throughout the year.

Other benefits and rewards include:

  • Generous bonus and/or commission scheme
  • Discounted gym memberships
  • Pension contributions
  • Annual travel pass and cycle to work schemes
  • A volunteer day for all team members
  • Access to a wide range of training programmes to help your career development